Building an effective English website requires careful planning and implementation. Here is a comprehensive guide on how to create the best website that is easy to maintain and update:

1. Define your goals and target audience: Clearly define what you want to achieve with your website and identify your target audience. This will help in designing the website's layout, content, and functionality.

2. Choose the right platform: Select a reliable and user-friendly website building platform such as WordPress, Wix, or Drupal. Consider factors like ease of use, customization options, and scalability.

3. Plan the website structure: Create a logical and intuitive structure for your website. Have clear navigation menus and ensure that all pages and content can be easily accessed.

4. Responsive design: Opt for a responsive design that adjusts seamlessly across various devices and screen sizes. This will provide a consistent user experience and improve accessibility.

5. Visual appeal: Use high-quality images, graphics, and videos to make your website visually appealing. Choose a color scheme that aligns with your brand and ensures readability.

6. Engaging and informative content: Create compelling and error-free content that is relevant to your target audience. Use clear headings, bullet points, and subheadings to improve readability. Incorporate keywords for search engine optimization (SEO).

7. Hosting and domain: Choose a reliable hosting provider and select a domain name that is memorable, relevant, and easy to spell. Ensure that your hosting offers good uptime and security measures.

8. Implement SEO strategies: Optimize your website for search engines by including relevant keywords in page titles, meta descriptions, and URLs. Regularly produce fresh and valuable content to improve search engine rankings.

9. Integrate social media: Add social media sharing buttons and links to your website to allow visitors to spread your content. This helps in increasing website traffic and reaching a wider audience.

10. Incorporate multimedia elements: Include interactive features like sliders, forms, live chat support, and customer feedback sections. This enhances user engagement and provides an excellent user experience.

11. Easy maintenance and updates: To ensure easy maintenance, use a content management system (CMS) that allows you to modify and update content easily. Regularly check for broken links, update plugins, and fix any technical issues promptly.

12. Implement analytics: Integrate website analytics tools like Google Analytics to track website performance, visitor behavior, and conversions. This data will help you make informed decisions and improve user experience.

13. Regularly back up your website: Back up your website files and database regularly to prevent data loss in case of any unforeseen circumstances.

14. Ensure website security: Implement security measures such as SSL certificates, regular software updates, strong passwords, and firewall protection to protect your website from cyber threats.

15. Test and optimize: Regularly test your website's performance across different browsers, devices, and screen sizes. Optimize loading times, fix any compatibility issues, and improve overall user experience.

In conclusion, a successful English website requires strategic planning, engaging content, visually appealing design, easy maintenance, and regular updates. By following the above steps, you can create a professional and user-friendly website that will attract and retain visitors.